2023 YouTube Earnings: How Much Money Do YouTubers Really Make?


Balance Pro Staff

posted on

March 20, 2023

How Much Do YouTubers Make?

On average, a YouTuber earns approximately $0.18 for each view, which means that for every 1,000 video views, they earn around $18.

As you lay on the couch, watching your favorite music video, browsing tutorials, how-to videos, or pranking channels, it's easy to assume that these creators upload their content for free. However, some of YouTube's most popular channels are actually making a significant amount of money from their content. So, just how much do these YouTubers make? That's precisely what we'll be exploring in this article.

If you're curious about how much money YouTubers earn, then you're in luck. In this article, we will cover the average pay rate for YouTube creators and provide you with valuable tips and tricks on how to create a successful YouTube channel. So, keep reading to learn more.

How Much Do YouTubers Make For Each View?

Are you curious about how much money YouTubers earn per view? From AdSense alone, YouTubers can expect to earn between $0.01 to $0.03 per view, with an average of $0.18 per view based on various sources. However, the actual amount a creator can earn from YouTube is influenced by a range of factors such as the content niche, viewer demographics, and the location of the viewers.

How Much Money Do YouTubers Make Every 1,000 Views?

The average YouTube pay rate for an ad view typically ranges from $0.01 to $0.03, which means a YouTuber can earn approximately $18 for every 1,000 ad views. This translates to $3 to $5 per 1,000 video views. Top-tier YouTubers can earn as much as $5 for every 1,000 video views. However, it's worth noting that these figures are just estimates and can vary significantly based on several factors, including the type of content, audience demographics, and other revenue streams such as sponsorships and merchandise sales.

Given this information, starting a YouTube channel can be a lucrative side hustle, especially if you can produce compelling content that appeals to a broad audience. However, reaching this level of success requires hard work and dedication, as we'll delve into further in this post.

How Much Money Does a YouTuber Make Per Subscriber?

Contrary to popular belief, the number of subscribers on a YouTube channel does not directly determine how much a creator can earn. Subscribers are users who opt to follow your account to receive notifications and easy access to your latest videos. Whenever you post new content, it automatically shows up on their homepage. While having a significant subscriber base can help increase your views and revenue, the primary source of income for most YouTubers is ads, which are displayed alongside their videos.

Browsing YouTube

Although the number of subscribers on a YouTube channel does not determine a creator's earnings, subscribers can be valuable for engagement and growth. Subscribers are more likely to interact with your content by commenting, liking, and sharing, helping your videos reach a broader audience. Consequently, you can gain more views and potentially increase your YouTube revenue by placing the right ads. Therefore, while subscriber count does not directly impact your earnings, they can play a crucial role in the number of views and engagement your videos receive.

How Much Money Can a YouTuber Make Per Video?

The earnings a YouTuber can generate from a single video depend on various factors, such as the number of views they receive and the number of Google ads displayed. Forbes estimated that the pay rate for top talent on YouTube is around $5 for every 1,000 video views. This means that a video with 1,000,000 views can potentially make upward of $5,000, which demonstrates the lucrative nature of being a successful YouTuber. However, these are rough estimates, and actual earnings may vary depending on factors such as the quality of the ads, the click-through rate, and other variables.

The growth of the YouTube industry is impressive, and the numbers speak for themselves. More businesses are investing in video ads, and with the rise of influencer marketing, YouTubers can expect to see more opportunities to monetize their content. With this level of growth, it's safe to say that being a YouTuber can be a profitable career choice for those who are dedicated and willing to put in the work to create engaging content.

How Many Views Do YouTubers Need to Get Paid?

In order to start getting paid by YouTube, there are a few steps you need to take. First, you need to meet the eligibility requirements for the YouTube Partner Program, which includes having at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Once you meet these requirements, you can apply to become a YouTube Partner.

If your application is approved, you can then start monetizing your videos with ads through AdSense. Advertisers will bid to have their ads shown on your videos, and you will earn a share of the revenue generated by those ads. The amount you earn per view will depend on a variety of factors, including the length of the ad, the demographics of your audience, and the number of viewers who engage with the ad.

Watching YouTube on a Tablet

It's also important to note that YouTube takes a 45% cut of the advertising revenue, so you will only receive 55% of the total revenue generated by the ads shown on your videos. Additionally, you will not be paid until your earnings reach a minimum threshold of $100. Once you reach this threshold, you can choose to receive payment through a variety of methods, including direct deposit, wire transfer, and check.

Once you've joined the YouTube Partner Program, you'll be able to generate revenue through advertising. There are two ways to do this: cost per thousand views (CPM) or cost per click (CPC). With CPM, you'll earn money based on every 1,000 views your videos receive. With CPC, you'll earn money based on the number of clicks the ads placed on your page or video get.

It's worth noting that Google, which owns YouTube, gives creators 68% of the revenue generated by ads displayed through AdSense. This means that if a video earns $1,000 in AdSense revenue, the creator will receive $680. It's important to keep in mind that this revenue split applies to ads placed on a creator's videos or channel, and not to brand deals or other sponsorship agreements that they may have.

What Other Ways Do YouTubers Make Money?

Ad placements may not be the only way YouTubers can earn money and supplement their income. There are several other sources of income available to them. Here are some of the most popular ways for YouTubers to make money:

  1. Sponsorships: Brands may sponsor a YouTuber’s channel or specific videos, paying them to promote their products or services.
  2. Merchandise: YouTubers can sell their own merchandise, such as t-shirts, hats, and other items, to their fans.
  3. Affiliate marketing: YouTubers can earn commissions by promoting products or services in their videos and including affiliate links in the description.
  4. Fan funding: Fans can donate money to support their favorite YouTubers through platforms like Patreon or through YouTube’s Super Chat feature.
  5. Brand deals: YouTubers can partner with brands to create sponsored content, which can include dedicated videos, product placements, or other forms of advertising.

These are just a few examples of how YouTubers can earn additional income beyond ad revenue. The key is to create engaging content and build a loyal following that will support your brand and help you attract new opportunities.

Who Are The Top Paid YouTubers?

So, how much do YouTubers get paid? Now that you know how they’re getting paid, you may be curious about how much money they bring home every year.

YouTuber Revenue
MrBeast $54 million
Jake Paul $45 million
Markiplier $38 million
Rhett and Link $30 million
Unspeakable $28.5 million
Nastya $28 million
Ryan Kaji $27 million
Dude Perfect $20 million
Logan Paul $18 million
Preston Arsement $16 million

Youtube Earnings FAQs

Here are some commonly asked questions surrounding YouTube earnings:

Can you make a living off of YouTube?

Yes, it is possible to make a living off of YouTube, but it requires a lot of hard work and dedication. YouTubers who make a full-time income from their channels have often spent years building up their audience and creating high-quality content.

How many views do you need to make money on YouTube?

To start earning money on YouTube, you need to have at least 1,000 subscribers and 4,000 watch hours in the past 12 months. This allows you to join the YouTube Partner Program and start monetizing your content.

Do YouTubers get paid monthly?

Yes, YouTubers get paid monthly, but the exact payment schedule can vary depending on factors such as the payment method and country.

How much money do YouTubers make per view?

As mentioned earlier, YouTubers can make anywhere from $0.01 to $0.03 per view with AdSense, with an average of $0.18 per view. However, the actual amount varies based on various factors such as the number of views, ad quality, and click-through rate.

Can you make money on YouTube without ads?

Yes, there are other ways to make money on YouTube without relying solely on ads. YouTubers can also earn money through sponsorships, merchandise sales, crowdfunding, and more.

How long does it take to start making money on YouTube?

It can take some time to start making money on YouTube, especially if you’re just starting out. You need to build an audience and consistently produce engaging content. Additionally, you need to meet the YouTube Partner Program requirements, which include having at least 1,000 subscribers and 4,000 watch hours in the past 12 months. Once you meet these requirements and monetize your videos, you can start making money.

Can YouTubers make a living off of their earnings?

Yes, many YouTubers make a living off of their earnings. However, this depends on several factors, such as the number of views, the number of videos produced, and the monetization strategies used. Some of the most successful YouTubers make millions of dollars per year, while others may make a more modest income.

How can YouTubers increase their earnings?

There are several ways YouTubers can increase their earnings, such as producing high-quality content that resonates with their audience, promoting their videos on other platforms, collaborating with other YouTubers, and using multiple monetization strategies, such as merchandise sales and sponsored content.

Overall, while making money on YouTube can be a lucrative venture, it requires hard work, dedication, and a willingness to continually adapt to changes in the platform and audience preferences.

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This post is for informational uses only and is not legal, business, or tax advice. Please consult with an attorney, business advisor, or accountant with concepts and ideas referenced in this post. Balance Pro assumes no liability for actions taken in reliance upon the information contained in this article.

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